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Research, Redesign: $100M growth
Even if an app is well designed, it often doesn’t represent the entirety of a user or customer’s experience with a product or solution. UX teams can help companies curate the end-to-end experience.
Telephony Quick Config Tool Splash Screen
1
problem
- Our commercial voice solution was not selling.
- Executives thought the bottleneck was cost.
- My team was asked to investigate.
2
solution
- User research, comparative analysis, journey map.
- It turns out cost was fine. Deployment complexity drove down margins for deployment partners.
- We created solution bundles (decreased decisions points from millions to seven).
- We build a single wizard to rule all devices.
3
impact
- Reduced time to deploy from 9 hours to 45 min.
- Increased by $100M over plan in Q1 alone.
- Provided a blueprint for other solutions.
- Increased revenue by $1billion in two years.
