designer
Building a Coach–Athlete Marketplace →
Generated Funding for a Startup
Great Design has become a differentiator for many startups looking to receive early funding. In fact, hiring a noted design leader can set such startups apart from their competitors. Being able to demonstrate a complete, powerful and delightful experience for CoachList was a key factor in receiving their first $2 Million.
Coach Profile Page (Mobile)
1
problem
- Research showed there was an unmet need for aggregating coaches and trainers in what is today a cottage industry.
- There was no initial funding.
- A previous rough design had received little traction
2
solution
- Research with coaches, athletes and camps.
- Defined initial requirements and screens.
- Ended up designing ~ 200 screens, including landing pages, consumer review pages, profile pages, booking and checkout pages, messaging pages, dashboards, social and more.
3
impact
- Designs helped launch a company.
- Designs were used to acquire $2M in funding.
- Formed the basis not just for an app, but for a complete market ecosystem.
