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Visual Design for Mobile →
Research, Mood Boards, Final VisD
To produce inspiring results, visual design requires exploration in a collaborative format. We conducted research (primary and secondary), defined tone, identity, personality, and language, then collaboratively crafted moodboards that inspired.
Concept Abstractions As Part of Our Visual Language Exploration
1
problem
- Needed a new VisD language for a suite of apps that airlines would accept.
- Apps needed to be white-labelable.
- Needed to consider environmental constraints including low bandwidth, poor lighting and large numbers of unruly passengers.
2
solution
- User research at 12 airports and airline back offices worldwide.
- Design explorations and mood boards.
- Final design options validated with users.
- Reference apps designed and developed.
3
impact
- User research highlighted that we met our goals for an application to be used in loud, busy, poorly lighted airport environments.
- This visual design became the foundation for almost a dozen apps in the family of products.
- The visual design language was adopted by and white-labeled for 2 airlines.
