leader
Recruiting App Redesign →
Research, Redesign, Improved Acquisition
Becoming relevant in any industry requires that a company provide a laser focus on unmet user needs that customers are willing to pay for. Our user research and design highlighted these unmet needs and helped the company pivot to focus on revenue-generating activities.
Description of How Easy It is to Get Highly Relevant Candidates
1
problem
- A recruiting company had built an app, trying to compete with ZipRecruiter.
- They were seeing a high number of unique visitors, but low engagement and conversion.
- Once customers converted, many dropped off within a month of signing up.
- Their UX and Product Management teams did not know how to solve this challenge.
2
solution
- Conducted research, which showed customers did not want their job posted to hundreds of job sites (which was the site’s call to action) or to receive thousands of resumes. They wanted few, very qualified candidates.
- Conducted a Rapid Design Lab to clarify the user journeys based on research, created a new set of CTAs and simplified the marketing funnel.
- Though they had an in-house UX team, my team redesigned the entire app, including Marketing pages and the engagement funnel.
3
impact
- Research helped redefine their roadmap (to introduce Sort by Relevance earlier), so customers could find just enough highly qualified candidates rapidly.
- Helped this company find their niche in a very crowded marketplace, so they could move from last to #3 in their area of focus.
- Improved ease of use and engagement through the funnel so 91% of reviewers now list ease of use as a key reason they like the software.
- We were asked to educate their in-house visual design team on how to produce exceptional VisD, and to train their teams on our Design Thinking processes.
