designer
Complex Reservation App →
Complex Design and Prototype
By moving fast from concept to code, we reduce learning cycles from months to days. By iterating, we know we have a great product from the start, one that users love and are willing to buy.
The Most Complex View of a Progressively Revealed Screen
1
problem
- Engineering team was not good at producing pixel-perfect code (very rough approximations).
- UI specs were not sufficient.
- Had to demonstrate progression from research to concept to code.
2
solution
- Built a front-end development team.
- Engaged in a LEAN workflow.
- Produced front-end code: CSS, HTML and JS code, so engineering team could move faster.
- Collocated the UX Design and Engineering teams for rapid iteration.
3
impact
- Moving fast from concept to code reduced cycles from months to ten days.
- Prototypes enabled us to validate concepts in the marketplace and the usability of our designs throughout development.
- We taught our Product Mgmt and Engineering teams to start with the intended experience and work backwards to the technology.
