designer
Redesigning a Vacation App →
Redesign, Position for Acquisition
When asked to design modern interactions on an antiquated tech stack, I did that, but also ended up helping drive business process and engineering changes required to implement better experiences over the short, medium and long term.
New Home Screen For Vacation Rental App
1
problem
- App had low engagement and conversion.
- Tech stack didn’t support modern experiences.
- Low satisfaction for property owners.
2
solution
- Redesigned entire app.
- Implemented simpler booking model.
- Optimized mobile interactions.
- Drove business process & tech changes required to implement enhancements.
- Led to roadmap of changes that would take several releases to implement.
3
impact
- Increased user engagement by 40%.
- Increased demand and supply for properties.
- Increased satisfaction for property owners.
- Ultimately, led to successful acquisition.
