designer
Defining a Long-term App Vision →
Journey Maps, Visualization
UX teams are uniquely equipped to help organizations envision new market opportunities. Working with Product Management and Engineering, my UX Innovation Studio helped visualize the total customer journey and enroll several airlines in a long-term roadmap.
Travel Buddy Provides Audible and Visual Directions
1
problem
- Booking a single trip required consumers to spend several hours visiting 16 sites.
- Airlines wanted to be the first to simplify this end-to-end travel process.
- Our organization needed invigoration.
2
solution
- I facilitated Rapid innovation workshops- collaboration between Product, Eng and UX.
- Numerous meetings with airlines and TMCs.
- Journey Maps highlighting current challenges and future opportunities.
3
impact
- A vision for a deeply disruptive solution 10 years out worth billions of dollars in revenue.
- Incremental products each year that would finance the ultimate vision.
